HCC/Hudson has four simple rules about making a client’s presence felt.

(1) More than a one-shot news release, PR is about making friends and influencing people through image enhancement, media recognition and customer development. 2.) Clear, concise communication beats flash anytime. 3.) Thinking “big picture” never fails. 4.) Over promising never succeeds. 

Observing these rules, HCC/Hudson, working with some of the best public relations practitioners around, designs and implements programs within a defined budget and with a clear set of measurable objectives. 

More and more companies, faced with very tight marketing budgets, are turning to printed or emailed newsletters as a key marketing communications activity. A well-prepared newsletter is extremely cost effective and more measurable when measured against other communications options. It builds image, cross sells products, generates leads, refreshes your web site and creates opportunities for free publicity. 

HCC/Hudson routinely produces newsletters to the highest editorial standards. This includes designing a masthead, generating story ideas, interviewing sources, writing copy, coordinating graphics and photography and managing production and printing.

To discuss your newsletter needs, contact HCC/Hudson.